01
Stan Smith,
Forever
A green icon launches an iconic shoe gone green.
For the first time in adidas brand history, a mass-market silhouette would be getting a sustainable make-over, grabbing the attention of Disney’s greenest characters.
We launched our campaign with bite-size content, teasing the Stan Smith x Kermit collaboration, before launching the main campaign, backed by posts from all our talent, adidas, and Disney.
The launch film was filled with Disney easter-eggs, teasing the green Disney characters who would be getting their own pair of Stan Smith shoes.
Created while under Covid-19 quarantine.
Stan Smith, Forever Launch Film ‘Being Green’
Stan Smith, Forever ‘Lunch’
Stan Smith, Forever ‘Nothing’
Stan Smith, Forever ‘Venting’
Selected Press
AdWeek - Kermit and Stan Smith Help Adidas Go Green With a More Sustainable Sneaker
AdAge - The Top 5 Creative Brand Ideas You Need to Know About Right Now
AdAge - Adidas Taps Kermit For Stan Smith Campaign
Muse by Clio: Stan Smith Returns for Adidas in Green Spot With Kermit the Frog
MAXIM - Adidas Debuts Most Eco-Conscious Stan Smith Sneaker Yet
The Independent - Adidas Releases Sustainable Disney-Themed Trainers
Kicks on Fire - The Next Chapter Of adidas Originals Stan Smith Forever Collection Will Include Collections With Disney And Kermit
Sneaker News - Kermit The Frog And Other Disney Icons Help Usher In The Next Chapter Of “Stan Smith, Forever”
RESPECT - Adidas Originals Reveals The Next Chapter Of “Stan Smith, Forever” With Kermit The Frog & Disney Characters
Creative Credits:
Agency: Johannes Leonardo
Ray Smiling, Creative Director
Mina Mikhael, Creative Director
Tommy Woods, Copywriter
Jacob Mehringer, Art Director
