Madden: The
Spokesplayer

He’s speaking up behalf of players too busy changing the game to be talking about it.

Meet the Spokesplayer.
He’s here to speak up, so they don’t have to.

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This generation of NFL players are surprisingly humble — focused on changing the game; not talking about it.

So we created The Spokesplayer — this generation’s biggest sports fan, with the confidence of Marcelle Wallace and the clout of Rich Paul. He’s truly this generation’s spokesperson.

The Spokesplayer injected himself into culture every-step of the campaign, from hijacking a players zoom-call, to shouting out players on social media, and even leaking photos of him with other NFL legends.

:60 ’A New Era’

Campaign Teaser, inspired by Mark Ingrams viral press conference moment.

:30 ‘Speaking Up for DeAndre Hopkins’

:30 ‘Speaking Up For CeeDee Lamb + Jerry Jeudy’

The Spokesplayer appeared throughout the season, speaking up for gamers and players alike.