02
Columbine:
#MyLastShot
Inspired by the
story of Emmett Till, we made America see Gun Violence without a filter.
A sticker that acts similar to an organ donor designation, letting others know your wishes that should you die from gun violence, you want the graphic post-shooting images of your body to be publicized for the world to see.
We created this project and brought it to life with Columbine High School students leading up to the 20th anniversary of the Columbine Shooting.
We’re proud of the project and its accomplishments:
#4 Globally Trending on Twitter
Lead story on CNN on day of launch
Parkland shooting survivors and activists David and Lauren Hogg became faces of the #MyLastShot movement.
TIME Magazine featured an in-depth feature of #MyLastShot in the magazine and online.
U.S. Representative Eric Swallwell endorsed #MyLastShot sharing it numerous times.
A U.S. Senator used #MyLastShot on the Senate floor to help pass Colorado’s most comprehensive gun bill to date.
#MyLastShot changed industry photography guidelines. Poynter Institute changed their policies towards graphic imagery to accommodate #MyLastShot pledgees.
More than 65,000 stickers on ID’s to date from a completely grassroots project.
#MyLastShot was covered by every major news source, and shared by 300 news networks around the world.
#MyLastShot shook the world to its core, leading to global discussion and actual gun-reform.
Selected Press
Time Magazine: Students Are Asking: Will Sharing Photos of the Dead Change Our History of Violence?
People Magazine: 20 Years After School Shooting, Current Columbine Students Spotlight Horrors of Gun Violence
CNN: Columbine students start campaign to share images of their death if they're killed in gun violence
New York Times: Save The Recordings of School Shootings
CBS News: Columbine students want images of their deaths publicized if they're victims of gun violence
The Hill: Parkland's David Hogg requests photo of his death be publicized if he dies from gun violence
Reuters: In campaign against gun violence, Columbine students aim to shock with final photos
NowThis: Students From Columbine High School Launch #MyLastShot Campaign
Heavy: #MyLastShot: 5 Fast Facts You Need to Know
Bustle: Columbine Students' #MyLastShot Project Wants To End Gun Violence Using Powerful Photos
Axios: David Hogg joins campaign to "donate" graphic photos of death by gun violence
NY Daily News: Columbine students want gun violence images shared, no matter how graphic
Daily Mail: Columbine students launch campaign
MSN: #MyLastShot: Students want bodies shown if they die from gun violence
Poynter: These teen activists want you to run their pictures if they die by gun violence. Read these guidelines first.
Odyssey: Time To Decide If You Would Publicize A Photo Of Your Death