PULL UP A LOUNGE CHAIR TO ULTRA’S SUPERIOR BEACH.

A GOAT walks into a bar. A keg taps. And a game of a lifetime kicks off.

In 2024 Michelob Ultra wanted to celebrate ‘social athletes’ on the biggest stage possible. So we got the world’s biggest social athlete and showed that even when he’s not playing, he’s game to be active and social.

FAQS

• Yes, Jason Sudeikis is a real-life Ted Lasso.

• It is not animal cruelty to nutmeg a dog (a discussion we had with BA).

• Almost every sky in this had been replaced or heavily modified. Miami weather strikes again.

• Messi knocked out all of his scenes in under 2 hours without a break. The GOAT, indeed.

• Dan Marino’s sea legs were almost as impressive as his arm.

Michelob ULTRA ‘SUPERIOR BEACH’

MICHELOB ULTRA LEADS THE TOP 10 MOST EFFECTIVE EARLY SUPER BOWL ADS.

Selected Press
People: ‘Jason Sudeikis, Lionel Messi, and Dan Marino Tease..Michelob Ultra’s Super Bowl Commercial’
Variety: ‘Michelob Ultra Taps Lionel Messi, Jason Sudeikis and Dan Marino for Soccer-Themed Super Bowl Ad’
Ad Age: ‘WATCH MICHELOB ULTRA’S SUPER BOWL COMMERCIAL WITH LIONEL MESSI’

Results:
458 Million Views
#2 SB Ad in public mentions
Highest-performing SB ad in ULTRA’s history
#1 Most Effect SB Ad according to System1
#20 SB ad on AdMeter


Creative Credits:
Agency: Wieden+Kennedy NY
Erwin Federizo, Group Creative Director
Brad Phifer, Creative Director
Tommy Woods, Copywriter
Borja Eizmendi, Copywriter
Randy Diaz, Art Director