Bleacher Report: Dedications

Sports evolved. Networks hadn’t.
So B/R celebrated the stats they wouldn’t.

Traditional sports media networks — the ESPN'S of the world — don't cover the stats that makes watching sports so enjoyable.

The fashion, the drama, the controversies. All the off-the-court action that makes everything that happens on the court so much better.

So we created dedications to three of the NBA's most entertaining players; Joel Embiid, Carmelo Anthony and CJ McCollum. The R&B influenced songs are sung by XXL Freshman Class rapper PnB Rock and each video is chalk-full of cultural references and Easter eggs.